Women have their finger on the pulse when it comes to electric cars

Posted by: Cal on 21/05/2014

Category: General

When it comes to the future of electric cars, women are taking practical considerations into account and are displaying more adaptability to change than men.

This is according to research released by the UC Davis Institute of Transportation Studies (ITS) in the report 'Engendering the Future of Electric Vehicles: Conversations with Men and Women'.

The findings revealed that women are more willing to focus on adapting their driving habits to work with the capabilities of plug-in electric vehicles (PEVs), however men are still the primary purchasers of these vehicles. These findings are particularly interested when it's considered that car makers tend to cater their designs to the preferences of men. 

Men and women were shown to have different approaches to the fact that electric cars only have a certain driving range before they need to be plugged in and charged. Women would display more cautious behaviour adapting their habits to the limits of the car battery, while men wanted to challenge and push the range of the battery to see how far it could go. 

The study's abstract states understanding gender differences is vital to the PEV market in terms of policy, marketing and infrastructure development, so that everybody can benefit from the advantages of this kind of car. 

Whatever the car of your choice, make sure you're keeping it well-maintained - and that includes the car tyres